10 Reasons to Invest in New Build Apartments in Wembley in 2025
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10 Reasons to Invest in New Build Apartments in Wembley in 2025

Wembley, in the London Borough of Brent, has undergone one of the most ambitious regeneration projects in London, making it a hotspot for property investment. With rising property values, a thriving rental market, and extensive redevelopment, Wembley presents a compelling case for buyers and investors alike.

Here are ten reasons why investing in new build apartments in Wembley in 2025 is a smart move.

wembley area

1. Wembley’s Extensive Regeneration is Driving Demand

Wembley has seen significant public and private investment, transforming it into a thriving residential and commercial hub. Key regeneration projects include:

  • Wembley Park – A masterplan set to deliver 15,000+ homes, with 8,500 new units expected by 2027.
  • Wembley High Road Regeneration – Improving pedestrian access and revitalizing retail and commercial spaces.
  • Fulton & Fifth – Regal’s 800-unit development featuring modern amenities like a gym, yoga studio, swimming pool, and co-working spaces. Want to learn more about Fulton & Fifth? Download our brochure or request a consultation with one of our property consultants to explore availability and pricing.

This large-scale transformation is ensuring long-term growth in Wembley’s property market.

2. Strong Population Growth is Fueling Housing Demand

Brent is one of the fastest-growing London boroughs, with a 29% population increase from 2001 to 2021 according to ONS.

  • The borough’s population grew from 263,400 in 2001 to 339,800 in 2021 and is estimated at 345,000 in 2024.
  • Forecasts predict a 17%–27% increase by 2041, reaching 431,500 residents, adding 4,600 new residents per year according to Brent Council.
  • Wembley Park alone is projected to more than double in size by 2041 (+113%)

With more people moving in, demand for apartments in Wembley remains strong, making it a prime market for investors.

3. Wembley’s Rental Market is Booming

 

Wembley has one of the fastest-growing rental markets in London.

  • Average rents in Brent surged by 40% between January 2020 and January 2025, outpacing the London-wide growth of 25.8%  according to ONS.
  • In January 2025, the average rent in Brent hit £2,110, up 24% year-on-year.
  • 73% of Wembley’s tenants are under 34, reinforcing demand for modern apartments (Dataloft).

With a young, professional tenant base and rental demand exceeding supply, Wembley remains a lucrative buy-to-let market.

4. Wembley Offers High Rental Yields

 

New build apartments in Wembley offer rental yields of 5% or more, outperforming the average 3–4% yields in Zones 1–2 according to Foxtons.

5. House Prices in Wembley Have Seen Substantial Growth

Wembley’s property market has demonstrated impressive long-term growth.

  • 163% price increase since 2003 (Land Registry).
  • 57% price growth between 2013 and 2023, outperforming many London areas.
  • As of December 2024, the average house price in Brent was £571,000, up 4.2% from the previous year.

Despite this growth, Wembley remains 33% cheaper than the London-wide average, providing room for further appreciation.

Considering making a move before prices climb further? Request the latest Fulton & Fifth price list or speak with a Regal consultant about the best units available in 2025.

6. Brent is Delivering Housing at Scale

 

Unlike many parts of London facing supply shortages, Brent has maintained strong housing delivery.

While new developments are being built, demand still outstrips supply, keeping prices and rental values stable.

7. Wembley’s Strategic Location and Connectivity

 

Wembley benefits from exceptional transport links, making it highly attractive for professionals and students.

  • 12 minutes to Baker Street via the Jubilee Line.
  • 15 minutes to major universities like UCL and Imperial College.
  • Well-connected to Heathrow Airport and key business districts.

This excellent connectivity drives demand for rental apartments, particularly among young professionals and students.

8. Wembley is Attracting Young, High-Income Professionals

 

Brent’s workforce is highly skilled, with 51.3% employed in managerial and professional roles (Brent’s Emerging Employment Strategy 2025-2030).

With a high-earning, young workforce, Wembley is primed for sustained property demand.

9. Strong Market Forecasts Predict Further Growth

  • London house prices are expected to rise by 21.6% or more by 2029 according to JLL’s latest report.
  • Wembley is expected to grow 20–25% by 2030, outperforming the broader London market.
  • Rental growth in Wembley could reach 20–30% by 2030 due to continued regeneration and limited new housing stock.

This makes Wembley a long-term high-growth market for investors.

Keen to invest in Wembley’s future? Book a consultation with one of Regal’s property experts to identify the ideal unit for your portfolio.

10. Wembley is a Fully Developed Lifestyle Destination

 

Beyond property, Wembley offers a full range of lifestyle amenities, including:

  • Boxpark Wembley – A vibrant food and retail hub.
  • London Designer Outlet – Over 50 high-end brands at outlet prices.
  • Wembley Stadium and OVO Arena – Hosting major global sports and entertainment events.
  • New green spaces – Including a 7-acre park as part of Wembley’s regeneration plan.

Wembley is now a 365-day residential and entertainment destination, further increasing its attractiveness to tenants and buyers.

Final Thoughts: Why Wembley is a Prime Investment Opportunity

 

With its large-scale regeneration, rising population, thriving rental market, and strong connectivity, Wembley is one of the best places to invest in London in 2025.

Key Takeaways for Investors:

  • Property prices still offer value, being 33% lower than the London average.
  • Rental yields of 5% or more, outperforming many parts of the capital.
  • High rental demand, with rents rising 40% in five years.
  • Long-term capital appreciation, with prices forecast to grow 20–25% by 2030.

For those seeking strong capital growth and rental income, Wembley presents a rare opportunity in London’s property market.

Frequently Asked Questions

1. Is Wembley a good investment in 2025?

Yes, Wembley is considered one of the most attractive investment areas in London.

  • Extensive regeneration projects, including Wembley Park (15,000+ homes by 2027) and Fulton & Fifth (800-unit luxury development), are transforming the area.
  • Strong rental demand: 73% of Wembley tenants are under 34, with 55% being professionals, making it an ideal market for buy-to-let investors (Source: Dataloft, Foxtons).
  • Historical price growth: Wembley’s property prices have increased 163% since 2003 and are forecasted to grow another 20-25% by 2030 (Source: Land Registry, Knight Frank, JLL).
  • High rental yields: Gross rental yields in Wembley exceed 5%, higher than the 3-4% yield seen in Zones 1–2 (Source: Zoopla, Quintain).
  • Wembley’s property values are expected to rise by 20-25% by 2030, outperforming the London average (Source: JLL, Savills).
  • Rental prices are set to increase by 21.1% over the next five years due to high demand and limited supply (Source: JLL).
  • Regeneration projects and increased housing demand are key factors driving this growth.

Yes, Wembley has undergone significant gentrification over the past two decades.

  • Billions of pounds have been invested in large-scale developments like Wembley Park, Wembley High Road Regeneration, and Fulton & Fifth (Source: Brent Council).
  • New high-end residential projects, premium rental apartments, and co-working spaces cater to young professionals.
  • The area has seen rising house prices (+163% since 2003) and a shift in demographics, with a growing number of high-income professionals moving in.
  • As of December 2024, the average house price in Brent is £571,000, up 4.2% year-on-year, outperforming London’s near-zero growth (Source: ONS).
  • Property type breakdown:
    • Detached properties: £1,291,000
    • Semi-detached properties: £818,000
    • Terraced properties: £701,000
    • Flats & maisonettes: £415,000
      (Source: ONS, Dec 2024)
  • Apartments are the most in-demand property type, especially among young professionals and investors.
  • New-build flats have grown by 6.1% in price over the past year, while detached and semi-detached homes have remained stable (Source: ONS).
  • Popular new developments include:
    • Fulton & Fifth – Luxury build-to-rent apartments with premium amenities.
    • Canada Gardens – A modern development with 743 new homes.
    • Wembley Park Gardens – A major new-build project by Barratt.
  • As of January 2025, the average monthly rent in Brent is £2,110, reflecting a 24% annual increase (Source: ONS).
  • This follows a 30% rent increase from April 2023 to April 2024, making Brent one of the fastest-growing rental markets in the UK (Source: ONS).
  • Current rental rates for Wembley new-builds:
    • Studio: £1,500 – £1,700
    • 1-bedroom: £1,700 – £1,900
    • 2-bedroom: £2,200 – £2,500
    • 3-bedroom: £2,800 – £3,200
      (Source: Zoopla, Quintain)
  • Wembley is the second-largest build-to-rent (BTR) sub-market in London, after Stratford, with 13,000 current and future rental units (Source: JLL).
  • Strong tenant demand from professionals (55%) and students (27%) drives rental growth (Source: Foxtons).
  • Regeneration and improved amenities (e.g., high-end gyms, co-working spaces, and retail developments) make Wembley a top rental location.
  • Wembley Park Underground is just 12 minutes from Baker Street and 15 minutes from major universities like UCL (Source: TfL).
  • Wembley Central offers direct Bakerloo Line and Overground services to key areas of London.
  • Future transport and pedestrianisation projects will further enhance accessibility.
  • Wembley Park has been a catalyst for property price growth, with 15,000+ homes planned and 8,500 due by 2027 (Source: Wembley Park).
  • Now, top-tier developers are focusing on Wembley, with projects like Fulton & Fifth bringing a new level of high-end living. These developments offer exceptional amenities, including swimming pools, a cinema, and a golf simulator, further enhancing the area’s appeal.
  • The area’s population is set to more than double by 2041 (+113%), further driving housing demand (Source: Brent Council).
  • Brent’s population is expected to grow by 17-27% from 2023 to 2041, reaching up to 431,500 residents (Source: Brent Council).
  • Wembley is Brent’s fastest-growing hub, with an expected 113% population increase by 2041 (Source: Brent Council).
  • This growth directly supports continued high property values and rental demand.
  • Wembley Park – New-build developments, strong rental demand, and premium amenities.
  • Fulton & Fifth – High-spec apartments with co-working spaces, a gym, and a swimming pool.
  • Wembley High Road – Ongoing regeneration, pedestrian-friendly, and rising property values.
  • New housing supply remains strong, with Brent on track to deliver 15,000+ homes (Source: Brent Council).
  • Demand will continue to exceed supply, keeping prices and rents high.
  • Rental yields of 5%+ make Wembley an attractive market for investors compared to Zones 1-2.
  • Fulton & Fifth – 800-unit luxury residential scheme by Regal London.
  • Canada Gardens – 743 modern homes.
  • Wembley Park Gardens – A master-planned residential community.
  • Brent’s Wembley Housing Zone – Focused on increasing both affordable and private housing.

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