If you’re thinking about buying an apartment in Wembley — whether it’s your first step onto the property ladder, a smart buy-to-let, or a lifestyle move — Wembley Park should be on your radar. With its mix of high-spec new builds, fast transport links, and a buzzing neighbourhood feel, it’s quickly become one of London’s most in-demand areas.
We spoke with Josh Hillier, Senior Sales Consultant at Regal, who’s been working on the ground in Wembley for years. His insider insights reveal what’s really driving demand, what buyers need to know about the local market, and why so many are turning to new builds as a future-proof investment.
Here’s a short and straightforward look at why Wembley new builds are generating buzz, what to expect price-wise, and who’s buying property here right now.
Why Wembley is a Smart Place to Buy a New Build Apartment
Wembley’s transformation over the last decade is hard to ignore. What used to be a mostly industrial and event-driven zone is now a vibrant residential district, with over £2.5 billion invested in regeneration.
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Strong demand: Around 80% of residents rent, making it a high-demand area for landlords.
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Price growth: Wembley has seen 57% price growth in the past 10 years, according to Rightmove.
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Commuter-friendly: Just 12 minutes to Baker Street on the Metropolitan line from Wembley Park Station.
“Wembley offers what most other parts of Zone 4 can’t — new homes with high-spec interiors, excellent transport, and real community appeal.” — Josh
How Much Do New Build Flats in Wembley Cost?
If you’re budgeting to buy a flat in Wembley, here’s what to expect:
For real-time property listings, check Rightmove -Wembley Park
Rental Yields and Investment Appeal
Wembley’s rental market is one of the strongest in West London. Here’s why landlords love it:
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Gross yields around 5–6% on 1- and 2-bedroom flats
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Popular with young professionals, students, and overseas tenants
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Wembley Park rental prices have outpaced the London average — with 24% rental growth vs. 13% across London (Foxtons)
“We often see investors from Central London shifting their focus to Wembley, drawn by stronger yields and newer homes. Alongside that, a significant number of our sales at Fulton & Fifth have come from parents buying for their children studying at university in London.” — Josh
What to Look for in a Wembley New Build
When looking to buy an apartment in Wembley, here’s what separates the best developments from the rest:
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NHBC or equivalent 10-year new build warranty
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Amenities: concierge, gym, roof gardens
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Developer reputation (Quintain is the biggest player in Wembley Park)
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Proximity to Wembley Park Station and Boxpark
Tip from Josh: “Always check the NHBC Register to verify developer accreditation before purchasing, there are some cowboys out there.”
How Wembley Compares to Other London Zones
Wembley often delivers better value per square foot and faster commutes, especially for tech, media, and finance professionals.
Final Word: Is It Worth Buying a New Build Apartment in Wembley?
If you’re serious about buying an apartment in Wembley — especially a new build — the combination of transport, tenant demand, and long-term growth potential makes Wembley Park a top pick in 2025.
Between modern flats, growing demand, and ongoing regeneration, this area is no longer “up-and-coming.” It’s here.
Useful Resources:
Visit Fulton & Fifth to learn more about Regal’s award winning development in Wembley Park.
