Wembley: the making of an icon | Fulton & Fifth
 
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Wembley: the making of an icon

 
 

Exactly one hundred years ago, construction workers were striding across Wembley – hastily putting the final touches on what would be a new architectural icon and cultural venue for 1920s Britain.

The original Wembley stadium was completed in spring 1923 in time to house the great British Empire Exhibition. The grand amphitheatre went on to host the 1948 London Olympic Games and some of the 20th century’s most memorable concerts – from Queen to Paul McCartney – before being replaced by a new stadium in 2007.

 
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Today, construction workers are once again striding across Wembley – which in recent years has become one of the capital’s largest and most successful transformation stories. New places to live, work, shop, eat and relax have only strengthened Wembley’s reputation as a centre for leisure. There’s music and events at the newly opened BOXPARK, artist studios to visit, and everything from supper clubs to yoga at the community hub, The Yellow.

Fulton & Fifth, our community of new homes, shops, cafés and workspaces, lies at the nexus of all this. Situated right in the action, it is a 10-minute walk from Wembley Stadium, BOXPARK and the Wembley Designer Outlet.

Wembley’s legacy of culture, leisure, and healthy living have shaped our designs. Alongside superb amenity typically seen in super prime developments, we are creating work and retail spaces that will provide a home to local creatives, artisans, and independent businesses, such as craft brewers, bakers and coffee companies.

Creating a sense of community is incredibly important to us and to help provide a space for this to thrive, we’re also creating 2.3 acres of new open space for the public to enjoy, including a wildflower meadow and a wide variety of habitats for local wildlife. We’ll also be making improvements to the local Wealdstone Brook, allowing people to stroll along this lost waterway.

And for water-lovers, the Welsh Harp – one of London’s largest bodies of open water – is just a 10-minute cycle away, where you can go sailing, kayaking, canoeing and more.

In the past 100 years, Wembley has changed enormously. But what has not changed is its status as a cultural icon for the UK – a leisure destination with international appeal. Will that still be the case in 2123? We certainly think so.

 
Fulton & Fifth
Fulton & Fifth