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This April will mark 100 years of Wembley Stadium. Over the years, the venue has hosted various sporting events such as football, rugby union, the 1984 Olympics and American Football. The stadium has also played host to musical guests such as The Rolling Stones, Adele, George Michael, and global events such as Live Aid and Live Earth.
Originally commissioned for the British Empire Exhibition of 1924 and named The Empire Arena, the first turf was cut by King George V. Ahead of the exhibition, the stadium first hosted the FA Cup Final in 1923 and was attended by well over 300,000 eager fans to see the new national stadium. This is where the home of football began.
Designed to be demolished following the exhibition in 1924, a businessman connected to the organisation called for the stadium to stay open and for football to continue being played, given that the grounds had already been used for football since the 1880s. Today, Wembley is the UKs largest stadium and internationally recognised as one of the world’s most iconic arenas.
And thanks to this success, Wembley has become a go-to destination with a thriving food and restaurant scene. The area also benefits from fantastic transport links, via National Rail, London Overground and Tube, so it comes as no surprise that Wembley has become one of London’s most vibrant neighbourhoods to live.
With 100 years of placemaking under its belt, the next 100 is due to look even better.
Fulton & Fifth, developed by Regal London is celebrating all that Wembley has on offer by presenting new homes that bring an active lifestyle and community together. The new neighbourhood of over 800 homes will set the new standard for premium living and working to this established destination.
Jacob Sullivan, Sales and Marketing Director comments: “Wembley is an international neighbourhood and wears its culture and heritage with pride. Our new scheme aims to bring this to life by offering our new residents a healthy and flexible lifestyle. Sport is about bringing people together and Fulton & Fifth is about celebrating community.”
Jacob Sullivan, Sales and Marketing Director comments: “Wembley has grown immensely over the past couple of decades and through creating more housing and amenity at Fulton & Fifth, we want to reflect that thriving and cultural lifestyle.
Wembley has an aura about it, and we want our residents and wider community to enjoy a new destination that can soak up the buzzing energy – especially on game day.”
Wembley, in the London Borough of Brent, has undergone one of the most ambitious regeneration projects in London, making it a hotspot for property investment. With rising property values, a thriving rental market, and extensive redevelopment, Wembley presents a compelling case for buyers and investors alike.
Here are ten reasons why investing in new build apartments in Wembley in 2025 is a smart move.
Wembley has seen significant public and private investment, transforming it into a thriving residential and commercial hub. Key regeneration projects include:
This large-scale transformation is ensuring long-term growth in Wembley’s property market.
Brent is one of the fastest-growing London boroughs, with a 29% population increase from 2001 to 2021 according to ONS.
With more people moving in, demand for apartments in Wembley remains strong, making it a prime market for investors.
Wembley has one of the fastest-growing rental markets in London.
With a young, professional tenant base and rental demand exceeding supply, Wembley remains a lucrative buy-to-let market.
New build apartments in Wembley offer rental yields of 5% or more, outperforming the average 3–4% yields in Zones 1–2 according to Foxtons.
Wembley’s property market has demonstrated impressive long-term growth.
Despite this growth, Wembley remains 33% cheaper than the London-wide average, providing room for further appreciation.
Considering making a move before prices climb further? Request the latest Fulton & Fifth price list or speak with a Regal consultant about the best units available in 2025.
Unlike many parts of London facing supply shortages, Brent has maintained strong housing delivery.
While new developments are being built, demand still outstrips supply, keeping prices and rental values stable.
Wembley benefits from exceptional transport links, making it highly attractive for professionals and students.
This excellent connectivity drives demand for rental apartments, particularly among young professionals and students.
Brent’s workforce is highly skilled, with 51.3% employed in managerial and professional roles (Brent’s Emerging Employment Strategy 2025-2030).
With a high-earning, young workforce, Wembley is primed for sustained property demand.
This makes Wembley a long-term high-growth market for investors.
Keen to invest in Wembley’s future? Book a consultation with one of Regal’s property experts to identify the ideal unit for your portfolio.
Beyond property, Wembley offers a full range of lifestyle amenities, including:
Wembley is now a 365-day residential and entertainment destination, further increasing its attractiveness to tenants and buyers.
With its large-scale regeneration, rising population, thriving rental market, and strong connectivity, Wembley is one of the best places to invest in London in 2025.
Key Takeaways for Investors:
For those seeking strong capital growth and rental income, Wembley presents a rare opportunity in London’s property market.
Yes, Wembley is considered one of the most attractive investment areas in London.
Yes, Wembley has undergone significant gentrification over the past two decades.
Add your details to download the latest Investment Case for Wembley Real Estate in 2025.
Add your details to request more information about Fulton & Fifth such as a brochure, consultation or viewing.
